Do you want to increase the number of times your email subscribers interact with you? Or use email marketing automation to churn out sales automatically.
Or perhaps you wish to draw attention to previously published articles on your site.
You can do all this and more by setting up a basic sequence of welcome emails for your site.
No matter what type of business you’re running, writing a welcome email is an important part of building relationships with new customers. The way you write your welcome email can help set the tone for their entire experience with your company, and it’s an opportunity to make them feel valued from the start.
I’ve put together this guide to help you create an effective welcome email that will leave a lasting impression on your new customers.
Let’s get started!
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Why You Need A Welcome Email Sequence + Why It Works?
The welcome email sequence is one of the most important parts of your email marketing strategy.
It can turn a new subscriber into a loyal customer, and it’s also a great way to build trust with your audience.
A welcome email sequence is an automated series of emails that are sent to new subscribers as soon as they sign up for your list. It provides a great opportunity to educate them about what they can expect in the future, as well as make them feel special and valued by your business.
When done right, it helps you build relationships, create brand loyalty and increase sales over time.
It’s not just about how you design your welcome email, but also how you sequence it. A well-designed welcome email sequence can increase revenues by up to 320%.
In any case, successful welcome email sequence will help you:
- Encourage subscribers to reach out for support, so they feel like they belong to your community.
- Build trust and credibility by sending regular emails.
- Share tips or resources to establish yourself as an authority in your industry.
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What Makes A Great Sequence?
It is recommended that you include the following in your email series:
Welcome Email
Your welcome email is the first step in building a relationship with your subscribers. It’s an opportunity to build trust, demonstrate value, and introduce your brand. For instance, this first email should welcome the subscriber and thank them for signing up. Introduce your brand, describe the content subscribers will receive, and offer incentives for new sign-ups.
Storytelling Email
Moreover, after your welcome email, you should send out a second email that tells the story behind your brand.
In addition, it’s important to make sure that every customer knows why they’re using your product or service and how it’s helping them. Share your company’s origin, inspiration, and impact to achieve this.
You can also use this opportunity to establish a personal connection with the reader and create a sense of community. If you’re sending emails to customers who have signed up for an account on your website, then this is a great way to remind them that they belong to something bigger than themselves—and that there are other people out there just like them who rely on your services regularly.
Value Email
The third email is all about giving them more value, which will build trust and make them feel like they are getting their money’s worth by purchasing from you. Offer a training video, discount code, exclusive content, or extra download related to your first product or service. This can prove your expertise and win over the reader’s confidence.
Engagement Email
The fourth email in your welcome email sequence is the engagement email. This is your opportunity to encourage the subscriber to engage with your brand, whether by following you on social media, participating in a survey, or joining a community.
This helps establish an ongoing relationship and increases the chances of long-term engagement.
Conclusion Email
The last email in the series should be a summary of what the subscriber may anticipate from your brand in the future and a heartfelt expression of gratitude for their participation in your community. A call to action might be used to urge the reader to interact with your brand further.
A welcome email sequence is an essential aspect of any successful email marketing campaign. By providing valuable information, building trust, and encouraging engagement, a well-designed sequence can turn new subscribers into loyal customers. Remember to include a welcome email, a storytelling email, a value email, an engagement email, and a conclusion email.
Wife, Daughter, Sister, Friend and the best HYPE girl. In 2016, I went to Thailand and met my husband. Literally, in Koh Phagan, I not only fell in love with this wonderful man, but with all things TRAVEL! February 2020, I started telling my story! I am so HAPPY you are here! LET’S GO ON ADVENTURE!
