5 Scroll Stopping Instagram Captions

Did you know 8/10 people will make it passed the headline? 

That’s 20% of people. I know you’re thinking, what’s the point of writing a caption if people are not going to read it. Captions can be tricky, but Instagram cares! Instagram has been surveying your audience and asking them if they received value from your post. 

The survey asks if the page was worth your time and the main reason the page was worth/not worth the time. The options were:
Easy to find information – Providing value
Like the way it looks – Aesthetic
Useful product details – Product based
Brand seems trustworthy – Know, Like Trust Factor

These are the things Instagram is looking for to create a better experience for your community & ideal clients. In order to answer any of these correctly, your community has to STOP scrolling and read your post! 

3 Reasons Why Headlines are Important

1. Build a community – Instagram is no longer all about pretty pictures. People want to feel connected to the people inside the photo. Learn more about growing on instagram here.
2. Interaction – a great headline will get your post viewer to read the contact which can lead to double tapping, commenting, clicking the link in your bio, watching your stories etc. This is why a Call to Action (CTA) is so important. 
3. Business growth – Getting someone to stop in their tracks is what gets the ball rolling. Without a catchy headline, action may not be taken. Remember that consistency & creating engaging content is everything when it comes to seeing success with Instagram.

5 Scroll Stopping Instagram Captions

1. Unpopular opinion

Every wants their opinion heard especially when they are behind a screen, and no one knows them! Now this type of caption, also welcomes people to say it how it is. I once posted “Unpopular opinion: Pineapple belongs on Pizza” The engagement, comments, Instagram stories, DMs, likes, extra were crazy. It’s pizza and we are all allowed to eat it how we want to. Tell your community something that may shock them. Whether you have a business coach page and you want to talk about myths, or you are a travel blogger and a place is overrated!

2. Leave em wanting more

This is by far my favorite type of headline! This is the headline that you tell the juiciest part of a story. You can even start with the end because this one gets people wondering. Total Click bait! So when you want to leave them wanting more ask yourself: What’s the most interesting part of the caption? What would I want to know more about?

3. YELLING

Also known as typing in all caps. This may sound simple, but typing in all caps especially when you have a MESSAGE! Someone will stop mid scroll because of the size of the words. You can either capitalize a phrase or emphasize certain words! 

4. Provide Value

These are post where you are giving the meat and the potatoes. You tell your community what they are getting. This type of caption give steps, easy to read & direct. Make sure to say it how it is! Don’t wander away from the point of the post! 

5. Answer Me!

Start your headline with a question that you want answered. This type of headline can be tricky because sometimes you forget the call to action (CTA) at the end. Make sure once you ask the question you do a full circle. Connect the dots, so people know exactly what you want them to do next!

PHEW! I hope these scroll stopping headline tips were helpful! I know sometimes you can feel lost on Instagram and you want someone to take a look from the outside. Schedule an Instagram Audit.