How to Upgrade Your Email Sequence in 10 Minutes

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 We’re diving into the importance of welcome email sequences, how they can drive engagement, build trust, and ultimately increase sales. So if you’re ready to take your email marketing to the next level, let’s get started.

Don’t have an email list yet? Read this

What is a Welcome Email Sequence?

A welcome email sequence is something that you use in email marketing to have a lasting impression on your new subscribers, so that they just don’t subscribe to download the freebie. You also don’t want to lose your subscribers in a full inbox.

You want them to be really excited to open your emails! That is exactly what a welcome email sequence does for you.

As you’re crafting your welcome email sequence, you want to make your ideal client feel valued from the start, and start to build trust. It’s an opportunity to educate them about your brand and what to expect, while also making them feel special.

A successful email sequence can even increase your revenues by 320%, so it is something that is vital in your email marketing strategy.

How to Create a Welcome Email Sequence

1. The welcome email

This email is a way for you to greet your new subscriber, like congratulations! (Make it really exciting). If you use gifs, put one in there to show your excitement.

Think of an email sequence as a party. If you are having a party at your house, you’re going to greet the people that come to your party and people are coming to your party inside your email list. This is where you say thank you for signing up, introduce your brand, describe the content that they’re going to receive, and considering other incentives to make them more excited to be a part of the journey.

So let’s go back to this party. Someone comes in, you welcome them. Oh my gosh, you’re here! Hi, here’s where you put your shoes. Here’s where you put your jacket. Come over. Oh, I made this. The appetizers are ready, or here’s a drink. That is what you’re doing inside your email marketing!

2. The storytelling email

So this is where you share the story behind your brand. This is where you’re going to brag about yourself and all of the wonderful, amazing things that your brand has done. Keep it short. Don’t make it too lengthy, but let your subscribers know why you do what you do and how your product or service is making a difference.

This email is not focused on sales, I want to clarify that! This email is focused on sharing the brand itself. At the end of the email, of course, in a PS you can sell, but you want to have that personal connection and create that sense of community.

3. The value

This is where you provide additional value to your subscriber, providing your expertise, building trust, offering a training video, a discount, exclusive content, or extra download. Once they’ve downloaded that free product at the beginning where they joined, and then now they’re getting more free stuff and it’s like, Oh my gosh, this is another free thing? She’s just so welcoming.

Now let’s go back to the party. You come in and you happen to be on a specific diet and the host says, Oh, and we made sure to bring gluten free pizza for you. How invited would you feel? And that’s what you’re doing in this email, adding that value.

I’m not saying you have to give all of your things for free in order to make money. No, I am saying that you can take something that you already have, even if it’s a blog post and be like, I saw that you downloaded this freebie. I actually have this resource for you. It doesn’t have to be something that’s long winded or something that is extra, but it’s just a way to showcase that they’re going to get their money’s worth and reinforce the value that they’re receiving to be a part of that community.

4. The engagement

This is another crucial step, where you encourage your subscribers to engage with your brand, further inviting them to follow you on social media, participate in a survey, join a community, etc.

This is what makes them click those links months from now. This email is what starts that process – you’re encouraging them to interact with you and that is going to increase your chances of long-term engagement and build a strong relationship because now they’re coming from your email to your Instagram to check out something or to DM you about your wonderful value product that you gave them and it was so great.

5. The conclusion email

This is where you’re going to summarize what your subscribers can expect from your brand in the future, say thank you for their participation, make them feel appreciated, and have a call to action for them to deepen their connection with your brand.

With each of these emails, you will be selling in your storytelling. As you’re telling your story, you’re going to be selling and say, Oh, I can’t believe I created this product and because of that, it’s led me here. Or one of the things I do in my welcome sequence is I talk about my journey from being a registered nurse to becoming a entrepreneur.

As I talk about that, I am already putting that little piece in their head of going from my nine to five to me quitting – and here’s the steps that I took and I put in links there of the different things that I did.

It’s not a list of all the things you’re selling, but it’s more of a conversation where you link something relevant – I moved to Germany and linked moved to Germany to a blog post where I’m talking about moving to Germany.

Why is a Welcome Email Sequence so Important?

Adding those different little pieces helps bring your point across and it also will help your brand not be sleazy to where you just message them and say, buy my product from me, but more of let’s create a relationship and let me help you get to where you want to be.

If you’re reading this article and you’re thinking, Oh my gosh, where the heck do I even start? Here is my email strategy masterclass, which actually has the email templates, along with an email masterclass that teaches you how to craft these compelling emails, build killer relationships, and sell irresistible products and services to your audience.

Don’t sleep on a welcome email sequence because it helps you build relationships, create brand loyalty, and increase sales over time!

When you’re emailing after this sequence, aim to at least email your subscribers once a month, depending on what it is that you do in business.

By implementing the components that we’ve discussed today, you’re going to be on your way to maximizing the potential of your email list, nurturing a thriving community and joining the ranks of the Socially Paid.