My secret weapon when it comes to engagement on instagram, well any platform, is a Call to Action or CTA. Although it’s a fancy word, it basically means you should be creating conversation, asking for action or telling your reader or listener what they should do with the content that you have provided them.

In this blog post, I will give you 20 Call to Actions to help you increase your engagement.

Why Use a Call to Action

A CTA is a direct communication for your idea client to take action on content you’ve created. When you create content, you want that content to convert. Conversion means that when someone sees your content, they follow, buy, dm, content, etc. This is the purpose of a CTA in marketing.

When to use a call to action?

EVERY SINGLE POST! Think of a conversation with a stranger (in the United States). I say that because since moving to Germany, I’ve learned so much about different cultures. When someone asks, “How’s your day?” You respond with how it is then ask, “And you.” Your content should not be treated differently. A call to action is you inviting the consumer into the conversation. If you want to receive engagement make sure you are creating engaging content.

Ask for Action

1. Tag someone who inspires
2. Watch my new video
3. Subscribe to my ____
4. Read my new blog post on ____
5. Share this video with someone who ___
6. Head to the blog to find
7. Come join us!
8. Follow for more ___
9. Sign up for my ____
10. Download your free

Ask for Recommendation

1. Comment your favorite
2. Which _______ would you recommend
3. Help! I’m looking for a new ____
4. Can you recommend a good ___
5. What is your favorite ______?

Create Conversation

1. Introduce yourself
2. Do we have something in common
3. Tell 1 thing you cannot live without
4. Unpopular opinion: _____
5. Would you rather ____ or ____

If you found these 20 CTA helpful, make sure to download this free resource below!