I know everyone is buzzing about creating viral reels. I want to be honest with you…. When it comes to instagram reels it should be about conversion. Think of your instagram reel as a commercial for your instagram page. You talk a little bit about what happening and then direct someone to the product. Yes, I am saying your instagram reels are your Super Bowl commercial that everyone is waiting to see what you come up with. Now, do you think the the companies who pay thousands and even millions for a spot in the Super Bowl are doing it for popularity?! So why should you?

In this blog post I am going to tell you 4 strategies that will help you increase your conversion with instagram reels.

1. Who is the reel for?

All your content should be talking to someone specific! Think of your ideal client as someone who you can talk hours to about what you offer.  How do I find my ideal client? Think about who you serve. What you provide and how you help? What is something you are asked to do consistently.  Already have your ideal client…. Does your bio tell us who you serve & how?

2. What is the purpose of your instagram reel?

Stop throwing content out in the middle of the ocean without a compass. Wait, did that make sense? ahah. A fisherman tosses his net where he knows the fish will be, so posting random reels without a purpose can be FUN of course. The real question is does that align with the reason you are online?  Write out what you offer… Affiliate links, freebie, products, courses, coaching, community (if you are looking to pitch brands) then align what you offer with what you sell.  NOWWW. not every reel has to be about selling. Think of it as tossing your net out with bait. Here are 4 instagram reel secrets.

3. What Works For Your Community 

YOUR community is unique to you! 

I know all the gurus are saying to just keep tossing reels out there, but views mean NOTHING if you’re not converting.  ⬆️ READ THAT AGAIN!  YES, I said it. We want fish not piranhas, so we have to cast our net accordingly! If your community enjoys seeing your face, show your face. If they like seeing you dance & you enjoy it, dance your heart out friend! Always stay true to you, but all communities are not the same.  If you are thinking, how do I know what they like? Take note of your insights. YASSS! WE HAVE THEM!!! 

4. Have Your Reel Ideas Ready!

The number one thing that leads to frustrations is not being prepared! When a reel idea comes to mind WRITE IT DOWN! If you don’t have a sound or a topic, you aren’t ready to record! When coming up with instagram reel content ideas, don’t complicate it! Here are a couple of tips for intentionally creating engaging content. If you want to get even more FIRED up!! Check out this instagram live I did!