The thing is, video content is not going away. As a business owner, you want to learn how to convert instagram reels. With instagram trying to keep up with TikTok’s numbers as a creator, blogger, and business owner, we have to go along with a change.

I will admit, I do miss the photo feed though.

I have helped dozens of entrepreneurs, course creators, content creators & bloggers leverage Instagram reels to grow on & off of Instagram with The Reel Course For Real Growth.

In this blog post, I will go over the basic things you should be doing to convert your instagram reels.

3 Keys to Converting Your Reels

1. Know who you’re talking to.

The days of just throwing up content and getting engagement are over. When creating your instagram reels, you want to identify EXACTLY who you want to see the reel and resonate with it? Is your ideal client a traveler, blogger, business owner, mother, dog lover etc? That’s who you need to be talking to when you create the content. If you’re talking to everyone, you’re talking to no one when it comes to business.

2. Identify the purpose of the reel

What results do you want to get from the reel (hint: views aren’t everything). Yes… it’s wonderful to get lots of eyes on your content, but your business should be independent from Instagram. Your purpose should be focused on things that move your business forward.

3. Call to action

You want your ideal client to know what to do next. If they do not know what to do next, they will continue to scroll. Adult attention spans are getting shorter with all these short videos. Especially, since TikTok is taking over the social media world with quick videos that provide value.

Download 20 Reel Tips ⬇️